Newsletter marketing (email marketing) is a service for promoting a brand or company via email and is used for continuous correspondence with customers.
Newsletter (email) marketing builds a relationship and trust between customers and the company, and increases awareness of the brand you are promoting.

Benefits of newsletter marketing
A newsletter is a measurable channel of communication with customers, which is a great way to track your campaign activity and performance. This way of advertising is very cheap and fast, you are just a few clicks away from your customers who want to receive your notifications.
Good newsletter = good marketing
By sending information that your customers or clients are interested in you are communicating directly with them and this form of communication can play a significant role in your marketing campaign.
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Newsletter advertising is targeted advertising that, when used properly, can increase and improve your business.