Natural results or organic results are those results that appear at the top of the search engines depending on the quality of the site itself and such results i.e. sources are considered as the most relevant and important sources of information.
SEO only affects the natural results and every well-positioned website has excellent page optimization.
Organic traffic increase
Reduced bounce rate
Increase in average time on site
Increase pages per session
The first results, i.e. the first web pages on the search engine get 92% of the traffic, while on the second page of the results the traffic decreases by 95%.
If your site is poorly viewed and ranked it is clearly poorly optimized. Why not use that potential and grow your business?